Development of Innovation Strategies in the Technology Industry

Ade Rifki Hidayat; Muhammad Yogi Hermanto; Muhammad Aldi Maulana; Vicky F Sanjaya

doi:10.70716/ecoma.v3i1.76

Authors

Ade Rifki Hidayat Program Studi Manajemen Bisnis Syariah, Universitas Islam Negeri Raden Intan Lampung, Indonesia
Muhammad Yogi Hermanto Program Studi Manajemen Bisnis Syariah, Universitas Islam Negeri Raden Intan Lampung, Indonesia
Muhammad Aldi Maulana Program Studi Manajemen Bisnis Syariah, Universitas Islam Negeri Raden Intan Lampung, Indonesia
Vicky F Sanjaya Program Studi Manajemen Bisnis Syariah, Universitas Islam Negeri Raden Intan Lampung, Indonesia

DOI:

https://doi.org/10.70716/ecoma.v3i1.76

Keywords:

innovation strategy, technology industry, digital transformation, sustainability, competitive advantage

Abstract

The technology industry continues to grow rapidly, requiring companies to adopt innovation strategies to maintain competitiveness. This study aims to develop adaptive and sustainable innovation strategies to address the challenges and opportunities in the digital transformation era. The methodology used involves literature analysis, expert interviews, and case studies from leading technology companies. The results show that effective innovation strategies involve a combination of human resource management, investment in research and development, and the adoption of cutting-edge technologies. In addition, this strategy requires strong management support, cross-functional collaboration, and data-driven decision-making. The implications of these findings highlight the importance of fostering an innovation culture across the organization to create sustainable competitive advantage.

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