Community Participation, Destination Quality, and Authenticity: Determinants of Tourist Satisfaction in Community-Based Tourism Villages Lejja

Heriani; Andy Mulyana; Teguh Prakoso; Syarif Fadillah; Retnaningtyas Susanti

doi:10.70716/ecoma.v4i3.743

Authors

Heriani Tourism Study Program, Universitas Terbuka, Indonesia
Andy Mulyana Tourism Study Program, Universitas Terbuka, Indonesia
Teguh Prakoso Indonesian Language and Literature Education Study Program, Universitas Terbuka, Indonesia
Syarif Fadillah Diploma III Taxation Study Program, Universitas Terbuka, Indonesia
Retnaningtyas Susanti Department of Tourism, Universitas Negeri Padang, Indonesia

DOI:

https://doi.org/10.70716/ecoma.v4i3.743

Keywords:

community participation, destination quality, perceived authenticity, tourist satisfaction, PLS-SEM

Abstract

Community-based tourism (CBT) villages increasingly depend on tourist satisfaction as a sustainability indicator, yet few studies test community participation, destination quality, and perceived authenticity together, leaving authenticity's role as a direct predictor versus a moderator of the participation-satisfaction link unresolved. This study addresses that gap through a cross-sectional survey of 275 tourists at a CBT village, analyzed via Partial Least Squares Structural Equation Modeling with a two-stage interaction approach and bootstrapping (2,000 resamples). All constructs met reflective validity and reliability criteria, and the model showed adequate fit (SRMR = 0.050). Community participation (β = 0.297, p < 0.001) and destination quality (β = 0.380, p < 0.001) significantly predicted tourist satisfaction (R² = 0.395), with destination quality the strongest predictor. Perceived authenticity also significantly predicted satisfaction (β = 0.126, p = 0.027) but did not moderate the participation-satisfaction relationship (β = 0.065, p = 0.111). The model showed adequate predictive relevance (Q² = 0.270) with no serious common method bias. A multi-group analysis revealed that authenticity significantly predicted satisfaction among repeat visitors (β = 0.240). However, it did not predict satisfaction among first-time visitors (β = 0.016), suggesting visit frequency, rather than community participation, may be the more relevant boundary condition for authenticity's effect. These results indicate that perceived authenticity functions as a direct antecedent rather than a moderator in CBT settings; destination managers should therefore prioritize destination quality and community participation as primary levers for tourist satisfaction, treating authenticity enhancement as a complementary strategy tailored to visitors' experience level.

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