Strengthening the Competitiveness of Higher Education Institutions Through a SWOT Analysis Approach at UNTARA

Slamet Riyanto; Sutarman

doi:10.70716/ecoma.v4i2.465

Authors

Slamet Riyanto Management Study Program, Faculty of Economics and Business, Tangerang Raya University, Indonesia
Sutarman Economic Education Study Program, Faculty of Education, Syeikh Yusuf Islamic University, Tangerang, Indonesia

DOI:

https://doi.org/10.70716/ecoma.v4i2.465

Keywords:

strengthening, competitiveness, higher education, SWOT analysis, UNTARA

Abstract

This study aims to analyze strategies for strengthening the competitiveness of higher education institutions through a SWOT analysis approach at UNTARA. Increasing competition among universities requires institutions to formulate effective strategies to enhance academic quality, institutional performance, and stakeholder trust. This research employs a qualitative descriptive method to identify internal factors, including strengths and weaknesses, as well as external factors, namely opportunities and threats, faced by UNTARA. Data were collected through document analysis, interviews, and observations involving university leaders, lecturers, and administrative staff. The results indicate that UNTARA possesses significant strengths in institutional commitment, human resource potential, and community engagement, while facing challenges related to infrastructure development, research productivity, and digital governance. Externally, opportunities arise from policy support, growing demand for higher education, and technological advancement, whereas threats include intense competition, rapid changes in educational standards, and globalization. Based on the SWOT matrix, several strategic alternatives are proposed, including optimizing human resource development, improving academic quality assurance, strengthening partnerships, and enhancing institutional governance. These strategies are expected to sustainably strengthen UNTARA's competitiveness.

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Author Biography

Slamet Riyanto, Management Study Program, Faculty of Economics and Business, Tangerang Raya University, Indonesia

We hope that this collaborative research article can be published in the Ecoma journal, Aamiin

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