MA'SUM, Hadiansyah; HURRIYATI, Ratih; HENDRAYATI, Heny; SULTAN, Mokh Adib; MUHAMAT, Amirul Afif. AI-Generated Content and Perceived Personalization on Purchase Intention of Generation Z: The Mediating Role of Brand Credibility. Journal of Economics and Management, [S. l.], v. 4, n. 1, p. 77–89, 2026. DOI: 10.70716/ecoma.v4i1.563. Disponível em: https://ejournal.publine.or.id/index.php/ecoma/article/view/563. Acesso em: 23 sep. 2026.